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Archive for September, 2011

Master the Media — Enjoy the Dividends

Saturday, September 24th, 2011

by Joe Finora There is no better marketing opportunity than to give your perspective through the media. You’re giving samples of your expertise and strategic thinking. And there is the added benefit of third-party endorsement. There’s tremendous value when a prospect says, ‘I saw you on cable. I saw you in The Times.” So if you’re […]

Making the Most of Attending an Industry Conference

Saturday, September 3rd, 2011

When it comes to work, it’s hard to argue with the old cliché, “time is money.” For many Advisors, time away from work is lost money. So when it comes to making a decision to attend a financial industry conference, you’ll need to ask yourself, “Is this event worth my time away from the office […]

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